7 Must-DOs to Optimize Facebook Fan Page | Facebook & SEO

There is hardly any real evidence that supports and says that Facebook activity has something to yes, it has to do with Google Ranking. But still a lot has been said and Facebook pages are optimized for SEO. You never know when Google changes its algorithm.

Ways to optimize your Facebook Fan page:

1.     Choose the best name for your Facebook fan page- Choose that represent real businesses, brands, personalities, etc.

Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.

2.     Use custom fan page vanity URL (Facebook calls it username for fanpage) - When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. (Usernames can be selected at www.facebook.com/username.)

Quick Tip: choose a username that authentically represents your business or brand.

3.     Keywords Usage-Use keywords in strategic locations on your fan page. The most important pieces to pay attention to are the About section, Mission, and Company Description. These sections are actually pulled from your fan page as SEO elements. Here is an example of how a search engine would index your page:

SEO Title = your fan page name

Meta Description = Fan page name + the about section of your page

H1 = your fan page name

4.     Local Search Optimization of Fanpage- Include your Address, City, State, and Zip and phone number too. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information. 140 character description of the fanpage get displayed in the search engine’s snippet. Google places higher importance on pages with specific information like your business's phone number and address.

5.     Backlink your other channels with Fanpage link.

6.     Optimize your post updates: Remember that the first 18 characters of a Facebook post serve as the Meta description.

7.     Facebook Notes:  It the ability to create multiple "pages" underneath the main fan page. The SEO elements pulled in from Facebook Notes are:

SEO Title = the title of your note

             Meta data = your fan page name wrote a note titled, your note's title

LinkedIn & SEO - SEO techniques for LinkedIn

LinkedIn is a perfect example of search and social colliding. To increase audience engagement on LinkedIn and boost SEO while spending less time doing it, consider these three tactics.

Similar as with SEO for Google, LinkedIn search rankings are predicated on:

• Authentic and high quality content:- Share quality content frequently
• Keywords
• Authority (engagement from audience):- you can target based on company size, job function, industry, seniority and geography.

Ø  Fill out your profile completely

Ø  Include relevant search keywords in profile areas: As you're completing your profile, include the keywords for which you'd like your name to appear in LinkedIn's internal search results.

Ø  Keywords you target in your LinkedIn profile shouldn't be the same long-tail search engine optimization phrases you target on your website. Instead, the keywords in your profile should be those that a potential client or employer would probably enter into the LinkedIn search bar.

Ø  Expand the size of your network

Ø  Participate in LinkedIn Groups

Ø  DoFollow URLs:-LinkedIn is one of the few social networking sites that actually allow you to include what are called DoFollow links as part of your profile. A DoFollow link is one that passes some search engine love (as in authority and link value) from the LinkedIn site to whatever sites you choose. As a matter of fact, you get to use three DoFollow links that can point to your company site, your blog or even your Twitter account.

Ø  Customize your URL with your name.  My LinkedIn profile URL is http://www.linkedin.com/in/aprajita - and you can have one just like it with your name in the URL making it more likely for your profile to rank for searches for your name because the search engines do look at keywords in the URL. 

Ø  Company Profile Page: LinkedIn gives you the option to add up to three hyper-linked banner images to each of your company profile pages. You can create targeted campaigns and measure the ROI from your company page.

Ø  Groups

Ø  Company Pages

Ø  Personal Feeds

Ø  Linking your company’s website to an employee’s LinkedIn profile improves the page rank of those sites and helps in increasing the search engine rankings.

Ø  Answer questions on LinkedIn answer

Ø  Keyword-Optimize Your Job Titles: - Instead of “Blog Manager,” bait search engines by clarifying “Inbound Marketing Strategy Blog Manager.”

Any more tips to share?Do remind us.

8 Facebook Marketing Ideas that can Trigger your Presence on Social Media

Facebook Pages have become a essential part of any social media plan and for startups they need to devise a strategy to take a plunge.

Category	Strategy
Target Market
Positioning Statement
Offering to Sellers / Customers
Price Strategy for Sellers
Distribution
What’s most important to my ideal customer when they are buying what I’m selling
Facebook Page Promotion Strategy	Link to articles | Blog Post, Videos or other resources
	Contest
	Fans
	Events
	QR Codes
	Image | Image with Text Sharing
	Questions
	Create Facebook Store & Link to Facebook Page

Link to articles | Blog Post, Videos or other resources:

ü  Give away a checklist

ü  Share your DIY for a product 

ü  Ask Fan to share DIY product

ü  Sponsor for a charity contest

ü  Link blog posts & other resources

ü  Ask fans to write Blog Post for you

Contest: Facebook Contest Ideas that could be run on Timeline

1      Like  | Comment to WIN

o   Example: What do you like the most in our Products?

o   Wanna Win? Like this post to win a pair of earrings

o   Comment on the picture to WIN a Product of Your Choice

o   We are running a contest this Independence Day. Enter the contest by leaving a post about your favorite leader | how much patriotism is in you and like the post so that we can collect your entry. What you love the most: product 1, product 2 or product3?

Three randomly drawn winners would get a gift of their choice. So get ready and post | Like asap

2      Caption Contest

Example: Leave your caption for the photo. The Most original captions win BIZ Coupons.

          Fill in the Blank Contest

Example: Use a photo and caption it with an incomplete sentence.

         Photo Contest: There are two ways in which these could be run

·         Ask fans to submit pictures in the comment & winner is selected based on the theme or number of likes

·         Ask fans to post picture on your timeline and winner would the one with maximum likes

       Crowd sourcing Contest

ü  Example: Ask Fans to design your timeline photo

o   Ask fans to help you decide on creating your calendar cover photo

o   Ask fans to write (based on your theme) tag lines that you would be using at different places.

Fans

ü  Example: Ask fans to share content, pictures, their biggest challenge etc

ü  Reward fans who tag our biz

ü  Offer coupons for fans only

ü  Start a monthly contest

Events:

ü  Example: Debut of a Product Launch 

ü  Guest Post on Other Pages

ü  Stream a Press Release

ü  Throw online party for customers | sellers where they can share pictures, talks

QR Codes:

ü  Link to Product line page

ü  Link to website url

ü  Show product Options

ü  Display Custom Landing Tab

ü  Virtual Tour

ü  Used on Packages

Image | Image with text Sharing

Question & Answer

Facebook Store Integration

Facebook Ads

These are few basic things that you can do with your Facebook page.It is ongoing process, you need to engage your audience.

Do comment if anything i have left.

Hangout on Air- Checklist

Two or Three Posts back , you must have read about Hangout on Air- Google+.Lets take a look at the checklist for the Hangout actually that need to be ponder upon:

Things to be carried out before you actually start a Hangout out their on Google+

1) Create an Event- A SEO Friendly one( Take care of Meta Tags here)
2) Graphics:
      * Custom Header
      * Pin- able image
3) Share the Event to your all Social Media Contacts- Linkedin, Twitter,Facebook, Instagram, Vimeo Pinterest, Blog and others which you are on. Number should be huge in this case.
4) Circle the invitee list to 1000+  your influencers on Google+  or Other Networks
5) Email invitation to your lists
6) Call of action on your Brand page of the event
7)Pin invitation on Top of the Communities for Hangout
8)Wait for Response

As Hangout is on AIR

1) Provide introduction of the Sponsor Ad opening the show
2) Call to Action for the Brand
3) Provide Outer of the Sponsor Ad Closing the Show

Post Hangout Affair

1) Share the Hangout to your all Social Media Contacts- Linkedin, Twitter,Facebook, Instagram, Vimeo Pinterest, Blog and others which you are on. Number should be huge in this case.
2) Send it to the Circle of the invitee list to 1000+  your influencers on Google+  or Other Networks
3)Email the Hangout to your list as weekly subscription
4) Blog the post with link to Sponsor Ad and Call to Action
5) Let the report reach every one who attended the hangout

how does star ratings appear on FB page?

To Add Facebook Star Ratings to your Facebook Page - you will need to have your Business Location activated.  This means, in the address section of the set-up of your page, your address must be selected and the "Enable Check-in's" box must be ticked.  You can access this by going to Edit Page, Page Info, Address.

Star Ratings are supposed to be decided by an average by the reviews left on the Facebook Page.

If you choose not to provide details of a physical address and do not tick the box to show the map, you won’t.  (You can check your settings by clicking on the Edit Page button at the top of your page’s admin panel and then selecting Edit Page Info.  Scroll down to the address field to see what you have specified.)

Google+ and SEO- Google+, Google Ranking & SEO

Personalization

1. People who follow you on Google+ are more likely to see it.

2. People who follow anyone who +1's the content are more likely to see it.

If you can build a strong audience of your own, or if major influencers in your market space +1 or share the content, this can get you a lot of exposure to your target market.

Non-Personalization: Links passes as such in posts do affect the PR of the website.

Page Authority:

raise your visibility by getting more people to engage with you, share your posts, or link directly to your profile, the more valuable your profile links become.

Use Google Authorship

·         Each post has its own URL.

·         The first 45-50 characters of the post appear in the title tag.

·         Just like a blog post, entries can be long and complex in order to explore a subject deeply. Various correlation studies have show a strong relationship between longer pages and higher rankings.

·         If a post is reshared, it can accumulate internal links from the Google+ platform, all with relevant anchor text.

Note: Google might revoke author images from search soon

Hangout on Air

Step 1: Use Business Page for Hangout

Step 2: Create a new Circle specific to the people you want to engage with on your Hangout and then start searching for these people. Search for communities.

Step 3: Create an event on Google plus Event Page,Event Title, catchy banner

Now you want to invite the Circle you’ve spent all that time building out. This invite will be sent to all those in the Circle, so again the more time you can spend building out the Circle, the larger the potential audience for your Hangout.

By inviting people in this way, those that accept the invite will be sent an email reminder shortly before the Hangout is due to air with a link taking them to your YouTube channel where the Hangout will be streaming live.

Finally, under event options, you need to make sure that you’re marking the event as ‘on air’ – this is found under ‘advanced’.

You can also select ‘show more options’, which allows you to add your own website URL (this will become important and apparent later).

Make Sure you enter the Hangout at least 15 to 30 minutes before it’s due to start.

Find ‘Hangouts’ under the ‘Home’ drop down box on the left hand side, from here click ‘Start a Hangout on Air’.

Give your Hangout the same name as you did the Event to ensure continuity and avoid confusion.

As a general rule of thumb, I’ll open up the Hangout 30 minutes prior to the event actually starting. This gives me time to complete the following steps:

1. Grab your Video URL to embed on your Website/Blog

First things first, make sure you grab the YouTube URL of your Hangout so you can embed this within the dedicated page of your blog/website or wherever you are driving your viewers to watch the Hangout. The URL can be found at the bottom of your Hangout screen.

2. Ensure your camera, sound and lighting are all working correctly.

You can check all of this at your end, but it doesn’t hurt to invite a colleague or friend onto the Hangout at this point to do some last minute video/sound quality checks for the people on the other side of the Hangout.

Use headphones and encourage all your guests to do this same. This will improve the sound quality massively for those watching the broadcast.

Shut down all other applications that may interference and call degradation (Skype, Spotify, etc.).

3. Ensure that the apps you want to use on the Hangout are active.

There’s a whole host of apps that you can use to enhance your Google Hangout on Air experience, too many to discuss in this blog, however the two that I feel are essential requirements for your Hangout are the Hangout toolbox and the Q&A app.

The Hangout Toolbox allows you to use the lower third of the screen to promote your business and the hangout topic, in much the same way you’d see on a news channel. This is a great feature and adds professionalism to your Hangout. You can create your own custom overlay, this needs to be a 640×360 transparent .png file which can uploaded via the hangout toolbox.

The Q&A app allows those people watching from your Google+ home page or YouTube channel to type a question to you and your guests. This is a great way to interact with your viewers, people like nothing more than a ‘shout out’ during a live broadcast and this helps to encourage engagement.

Ensure you play around with these apps on your test Hangouts to get a good understanding of how they work and function.