LinkedIn is a perfect example of
search and social colliding. To increase audience engagement on LinkedIn and
boost SEO while spending less time doing it, consider these three tactics.
Similar as with SEO for Google,
LinkedIn search rankings are predicated on:
- Authentic and high quality content:- Share quality content frequently
- Keywords
- Authority (engagement from audience):- you can target based on company size, job function,
industry, seniority and geography.
Ø Fill out your profile
completely
Ø Include relevant search keywords in profile areas: As you're completing your profile, include the keywords for
which you'd like your name to appear in LinkedIn's internal search results.
Ø Keywords you target in your LinkedIn profile shouldn't be
the same long-tail search engine optimization phrases you target on your
website. Instead, the keywords in your profile should be those that a potential
client or employer would probably enter into the LinkedIn search bar.
Ø Expand the size of
your network
Ø Participate in
LinkedIn Groups
Ø
DoFollow URLs:-LinkedIn
is one of the few social networking sites that actually allow you to include
what are called DoFollow links as part of your profile. A DoFollow link is one
that passes some search engine love (as in authority and link value) from the
LinkedIn site to whatever sites you choose. As a matter of fact, you get to use
three DoFollow links that can point to your company site, your blog or even your
Twitter account.
Ø Customize
your URL with your name. My LinkedIn
profile URL is http://www.linkedin.com/in/aprajita - and you can have one just like it with your name in the URL
making it more likely for your profile to rank for searches for your name
because the search engines do look at keywords in the URL.
Ø
Company
Profile Page: LinkedIn gives you the option to add up to three hyper-linked
banner images to each of your company profile pages. You can create targeted
campaigns and measure the ROI from your company page.
Ø Groups
Ø Company Pages
Ø Personal Feeds
Ø Linking your company’s website to an employee’s LinkedIn
profile improves the page rank of those sites and helps in increasing the
search engine rankings.
Ø Answer questions on LinkedIn answer
Ø Keyword-Optimize Your
Job Titles: - Instead of “Blog Manager,” bait search engines by clarifying
“Inbound Marketing Strategy Blog Manager.”
Any more tips to share?Do remind us.
