7 Must-DOs to Optimize Facebook Fan Page | Facebook & SEO

There is hardly any real evidence that supports and says that Facebook activity has something to yes, it has to do with Google Ranking. But still a lot has been said and Facebook pages are optimized for SEO. You never know when Google changes its algorithm.

Ways to optimize your Facebook Fan page:

1.     Choose the best name for your Facebook fan page- Choose that represent real businesses, brands, personalities, etc.

Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.

2.     Use custom fan page vanity URL (Facebook calls it username for fanpage) - When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. (Usernames can be selected at www.facebook.com/username.)

Quick Tip: choose a username that authentically represents your business or brand.

3.     Keywords Usage-Use keywords in strategic locations on your fan page. The most important pieces to pay attention to are the About section, Mission, and Company Description. These sections are actually pulled from your fan page as SEO elements. Here is an example of how a search engine would index your page:

SEO Title = your fan page name

Meta Description = Fan page name + the about section of your page

H1 = your fan page name

4.     Local Search Optimization of Fanpage- Include your Address, City, State, and Zip and phone number too. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information. 140 character description of the fanpage get displayed in the search engine’s snippet. Google places higher importance on pages with specific information like your business's phone number and address.

5.     Backlink your other channels with Fanpage link.

6.     Optimize your post updates: Remember that the first 18 characters of a Facebook post serve as the Meta description.

7.     Facebook Notes:  It the ability to create multiple "pages" underneath the main fan page. The SEO elements pulled in from Facebook Notes are:

SEO Title = the title of your note

             Meta data = your fan page name wrote a note titled, your note's title

LinkedIn & SEO - SEO techniques for LinkedIn

LinkedIn is a perfect example of search and social colliding. To increase audience engagement on LinkedIn and boost SEO while spending less time doing it, consider these three tactics.

Similar as with SEO for Google, LinkedIn search rankings are predicated on:

• Authentic and high quality content:- Share quality content frequently
• Keywords
• Authority (engagement from audience):- you can target based on company size, job function, industry, seniority and geography.

Ø  Fill out your profile completely

Ø  Include relevant search keywords in profile areas: As you're completing your profile, include the keywords for which you'd like your name to appear in LinkedIn's internal search results.

Ø  Keywords you target in your LinkedIn profile shouldn't be the same long-tail search engine optimization phrases you target on your website. Instead, the keywords in your profile should be those that a potential client or employer would probably enter into the LinkedIn search bar.

Ø  Expand the size of your network

Ø  Participate in LinkedIn Groups

Ø  DoFollow URLs:-LinkedIn is one of the few social networking sites that actually allow you to include what are called DoFollow links as part of your profile. A DoFollow link is one that passes some search engine love (as in authority and link value) from the LinkedIn site to whatever sites you choose. As a matter of fact, you get to use three DoFollow links that can point to your company site, your blog or even your Twitter account.

Ø  Customize your URL with your name.  My LinkedIn profile URL is http://www.linkedin.com/in/aprajita - and you can have one just like it with your name in the URL making it more likely for your profile to rank for searches for your name because the search engines do look at keywords in the URL. 

Ø  Company Profile Page: LinkedIn gives you the option to add up to three hyper-linked banner images to each of your company profile pages. You can create targeted campaigns and measure the ROI from your company page.

Ø  Groups

Ø  Company Pages

Ø  Personal Feeds

Ø  Linking your company’s website to an employee’s LinkedIn profile improves the page rank of those sites and helps in increasing the search engine rankings.

Ø  Answer questions on LinkedIn answer

Ø  Keyword-Optimize Your Job Titles: - Instead of “Blog Manager,” bait search engines by clarifying “Inbound Marketing Strategy Blog Manager.”

Any more tips to share?Do remind us.

Google+ and SEO- Google+, Google Ranking & SEO

Personalization

1. People who follow you on Google+ are more likely to see it.

2. People who follow anyone who +1's the content are more likely to see it.

If you can build a strong audience of your own, or if major influencers in your market space +1 or share the content, this can get you a lot of exposure to your target market.

Non-Personalization: Links passes as such in posts do affect the PR of the website.

Page Authority:

raise your visibility by getting more people to engage with you, share your posts, or link directly to your profile, the more valuable your profile links become.

Use Google Authorship

·         Each post has its own URL.

·         The first 45-50 characters of the post appear in the title tag.

·         Just like a blog post, entries can be long and complex in order to explore a subject deeply. Various correlation studies have show a strong relationship between longer pages and higher rankings.

·         If a post is reshared, it can accumulate internal links from the Google+ platform, all with relevant anchor text.

Note: Google might revoke author images from search soon

GuideLines For A Writing A Press Release

A press release is a written communication whose sole purpose is to report an event.Mostly, it is carried out by third party and is provided to the news media for the purpose of promotion.

Before you start writing a press release, you should know the following things:-

1. What is the purpose of writing it?

2. Who is the target audience?

3. Does your news provide usefull information?

Few Points of Consideration

1. Grammatically correct and unique content.

2. Concise and Factual

3. The Press Release is between 200- 250 words minimum.

Format of the Press Release

1. Headline: One sentence

2. Paragraph1: A summarized view of the press release

3. Paragraph2,3 or 4: Details of the news. The final paragraph restating the key points of the release.

4. Additional Information: Physical Location, Company/agency name, telephone, email address, website location, etc.

Note: The additional information can also be provided after the Headline.

HOW TO: Create An Affiliate Program For Your Event

Earlier we discussed about creating events on Twitter, and about the fact that online events are getting more popular than offline. Anyone can create and publish an Event successfully, but he/she might not be able to promote it successfully.

Why You Need Affiliate Program For Your Event Basically?

Simple. You need one to easily promote your event across the oceans, well at least across your network. So keeping an Affiliate program for your paid events will be damn useful here.

Now, I’m going to use Eventbrite to demonstrate how to create an Affiliate Program.

Eventbrite is an online event registration service that allows you to create, publish and promote your event for free (if the tickets are free). Earlier we discussed about similar sites like DoAttend, Eventzilla and some others.

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Creating Affiliate Program – Eventbrite

#1 – Sign up if you don’t have an account. Now create & publish an event. Basic step is over.

#2 – After publishing your event, go to ‘My Events’ tab > Manage.

Now on your left side, go to ‘Create Affiliate Program’ under ‘Sell’ section.

#3 – Now here is the big part, where you will decide how much commission Affiliates should get.

Here enter the name of your affiliate program, the amount you would like to offer to affiliates for referring attendees to your event, and any additional notes you would like to include in the program details.

And make sure the ‘Make Public’ box is checked if you want your program to be open to the public.

Useful Tip : If you are creating multiple affiliate programs for your event, then you can make use of the ‘Quick Actions’ menu located next to each affiliate program.

Using this you can track the affiliates who are promoting your event, invite affiliates to your program, and manage payments made to affiliates.

#4 – In this step, we are going to promote your event (along with affiliate program).

Just select ‘Invite Affiliates’ from the Quick Actions menu. You’ll then be able to customize an email invite which will send the link to potential affiliates to sign up for your program.

Note: Affiliate program owners (you!) are responsible for making payments to your affiliates, unless otherwise indicated in the affiliate program invitation. They will leave the management of your program up to you.

Source:- http://tinyurl.com/24g2uyw

HTML5 and Google BOT

HTML5 is a form of HTML that all the modern browsers tend to support.Their support is rendering HTML5 with no problems.HTML5 is gathering more and more momentum, and is looking very likely to be, in the near future, the language of choice for developers, replacing Flash.But what about google crawler- Google Bot?

Google does not crawl flash?HTML5 is very good for adding animations to our web pages.Google has not come up with any announcements regarding this but to quote Googler, JohnMu

First he says, In general, our crawlers are used to not being able to parse all HTML markup - be it from broken HTML, embedded XML content or from the new HTML5 tags. Our general strategy is to wait to see how content is marked up on the web in practice and to adapt to that. If we find that more and more content uses HTML5 markup, that this markup can give us additional information, and that it doesn't cause problems if webmasters incorrectly use it (which is always a problem in the beginning), then over time we'll attempt to work that into our algorithms. With that in mind, I definitely wouldn't want to stand in the way of your implementing parts of your site with HTML5, but I also wouldn't expect to see special treatment of your content due to the HTML5 markup at the moment. HTML5 is still very much a work in progress, so it's great to see bleeding-edge sites making use of the new possibilities :)

Second he says, In general, we work hard to understand as much of the web as possible, but I have a feeling that HTML5 markup is not yet as widely in use (and in use correctly) that it would make sense for us to use it as a means of understanding content better. As HTML5 gains in popularity and as we recognize specific markup elements that provide value to our indexing system, this is likely to change, but at the moment I would not assume that you would have an advantage by using HTML5 instead of older variants.

Returning different content to search engine crawlers as you would to similar users would be considered cloaking and against our Webmaster Guidelines. I would not recommend treating search engine crawlers different than you would similar users.

Personally, I would recommend using HTML5 where you think that it already makes sense, perhaps reverting to HTML4 if you can determine that the browser won't support the elements of HTML5 that you use properly. While this will not result in an advantage for your content in our search results, it generally wouldn't be disadvantageous either.

But it remains the same-- If they recognise them it means better semantic value, if they don't it means all they see is a container element with little to no semantic real-estate value in context of the content, which is basically the same as a DIV element.Google is already making use of HTML5 in it's Wave product and in some test case versions of YouTube.

What you say?

Why Your Green Business Needs a Green Business Blog

Gaining exposure is necessary when it come to successfully starting a green business and generating new clients is also important. Keeping customers informed and having accessibility to you and your company should be a top priority. A great way to do this is by creating a green business blog. With the increase in technology information and the outlets provided to you for free, beginning a green business blog for your green business is a great way to market and gain new customers. Let’s start with this…

Exactly What is a Blog?

A blog is basically an online journal where you can write, read, edit, publish and share personal or business information. Stemmed from the words “web log,” a blog is a website that incorporates regular entries written by an individual, including event updates, and other material that you want to share, i.e. pictures, videos, announcements, links, etc. Blogs can be easily maintained without prior knowledge of the technical aspects of web design. The many free blogging platforms make it possible for anyone to make one. Sometimes blogs can be made for personal use to write about your days, similar to a journal. Other people utilize blogs to write about certain themes or areas of interest. They also allow for users and viewers to comment on any updates you publish. If you’re running a business, utilizing these blogging tools and technology to promote your message of going green is an efficient and promising way.

I Already Have my Green Business Website, Why Do I Need a Green Blog too?

While having a website with your own personal URL for your green business is great to have, establishing a green business blog will help you succeed just as much, if not more.

Websites are great because they show an amount of stability and a concrete place for establishing your internet presence. Blogs, however, will generate traffic and can bring new customers into your website. Usually blogs are generated or hosted by a main website such as WordPress.com or Blogger.com. Like Facebook or Twitter, there are already users plugged in and skimming other people to be “friends” or “follow.” Blogs are just a free way to give you more accessibility to your customers or new customers, and at the same time, they can have easy access to you. Spreading the green message about your business is already something that needs promotion in its own; the tools necessary to do this are out there and ready to be utilized. Having your green business blog will allow you to do the following:

• Keep your customers updated and current with all the exciting news and things to look forward to from your business
• A direct message feed on your green business blog will allow your customers to know your current special offers
• Direct contact with customers and hear feedback concerning your business will be easily accessible
• Allow communication of new ideas and create an outlet for sharing your experiences from having a green business
• Generate traffic from your green business blog to your website

A Green Business Blog Can Benefit You in Many Ways

As stated before, blogs can be free and with a little extra time, you can have it up and running in a matter of minutes. Marketing strategies for businesses usually generate the same way. With any business, you can really utilize the internet to your advantage. Without having to print and throw away paper for flyers and other promo things, establishing a green blog is just another way to promote and market your business in a eco-friendly way. These are the key points in what a green blog can do for your business:

• Creating your blog and keeping it current with new content will increase your SEO (search engine optimization) – that means, search engines will pick up your blog more and more with your updates.
• When you write and publish your blogs with updates, you can fill it up with keywords like “going green,” “buy green,” “green furniture,” “green household items” – whatever your green business is about, you can utilize keywords into your updates which will increase traffic to your site
• Creating a blog will also allow you to have more pages so you can interlink your blog posts and product pages, thus driving more traffic to your website
• Also a cool thing, you can get more involved with your customers and be able to receive and share information about being green and possibly creating a green living blog

So if you haven’t started a blog, you should today. Whether you’re running a green business or not, it’s a free and easy way to promote and market your business. It’s easy, fun, and can make your business grow.

Source:- http://tinyurl.com/23m3mrq