There is hardly any real evidence that supports and says
that Facebook activity has something to yes, it has to do with Google Ranking.
But still a lot has been said and Facebook pages are optimized for SEO. You
never know when Google changes its algorithm.
Ways
to optimize your Facebook Fan page:
1. Choose
the best name for your Facebook fan page- Choose that represent real businesses,
brands, personalities, etc.
Quick Tip: The first word in your fan page title is given
the most weight (importance) by Google.
2. Use
custom fan page vanity URL (Facebook calls it username for fanpage) - When you
choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere.
(Usernames can be selected at www.facebook.com/username.)
Quick Tip: choose a username that authentically
represents your business or brand.
3. Keywords
Usage-Use keywords in strategic locations on your fan page. The most important
pieces to pay attention to are the About
section, Mission, and Company Description. These sections are actually pulled from your fan page as
SEO elements. Here is an example of how a search engine would index your page:
SEO Title = your fan page name
Meta Description = Fan page name + the
about section of your page
H1 = your fan page name
4. Local
Search Optimization of Fanpage- Include your Address, City, State, and Zip and
phone number too. For product-related searches, the Company Overview, Mission,
and Products fields should be filled in with your appropriate information. 140
character description of the fanpage get displayed in the search engine’s
snippet. Google places higher importance on pages with specific information
like your business's phone number and address.
5. Backlink
your other channels with Fanpage link.
6. Optimize
your post updates: Remember that the first 18 characters of a Facebook post
serve as the Meta description.
7. Facebook
Notes: It the ability to create multiple
"pages" underneath the main fan page. The SEO elements pulled in from
Facebook Notes are:
SEO
Title
= the title of your note
Meta data = your
fan page name wrote a note titled, your note's title
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