Facebook Pages have become a essential part of any social media plan and for startups they need to devise a strategy to take a plunge.
Category
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Strategy
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Target
Market
|
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Positioning
Statement
|
|
Offering
to Sellers / Customers
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Price
Strategy for Sellers
|
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Distribution
|
|
What’s
most important to my ideal customer when they are buying what I’m selling
|
|
Facebook
Page Promotion Strategy
|
Link to articles | Blog Post, Videos or other resources
|
Contest
|
|
Fans
|
|
Events
|
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QR Codes
|
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Image | Image with Text Sharing
|
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Questions
|
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Create Facebook Store & Link to Facebook Page
|
Link to articles | Blog Post, Videos or other resources:
ü
Give away a checklist
ü
Share your DIY for a
product
ü
Ask Fan to share DIY
product
ü
Sponsor for a charity
contest
ü
Link blog posts &
other resources
ü
Ask fans to write Blog
Post for you
Contest: Facebook
Contest Ideas that could be run on Timeline
1 Like
| Comment to WIN
o
Example: What do you like the most in our
Products?
o
Wanna Win? Like this post to win a pair of
earrings
o
Comment on the picture to WIN a Product of Your
Choice
o
We are running a contest this Independence Day.
Enter the contest by leaving a post about your favorite leader | how
much patriotism is in you and like the post so that we can collect your entry.
What you love the most: product 1, product 2 or product3?
Three randomly drawn winners would get a gift of their
choice. So get ready and post | Like asap
2 Caption Contest
Example: Leave your caption for the photo.
The Most original captions win BIZ Coupons.
Fill in the Blank Contest
Example: Use a photo and caption it with an incomplete
sentence.
Photo
Contest: There are two ways in which these could be run
·
Ask fans to submit pictures in the comment &
winner is selected based on the theme or number of likes
·
Ask fans to post picture on your timeline and
winner would the one with maximum likes
Crowd sourcing Contest
ü
Example: Ask Fans to design your timeline photo
o
Ask fans to help you decide on creating your
calendar cover photo
o
Ask fans to write (based on your theme) tag
lines that you would be using at different places.
Fans
ü
Example: Ask fans to share content, pictures,
their biggest challenge etc
ü
Reward fans who tag our biz
ü
Offer coupons for fans only
ü
Start a monthly contest
Events:
ü
Example: Debut of a Product Launch
ü
Guest Post on Other Pages
ü
Stream a Press Release
ü
Throw online party for customers | sellers where
they can share pictures, talks
QR Codes:
ü
Link to Product line page
ü
Link to website url
ü
Show product Options
ü
Display Custom Landing Tab
ü
Virtual Tour
ü
Used on Packages
Image | Image with
text Sharing
Question & Answer
Facebook Store
Integration
Facebook Ads
These are few basic things that you can do with your Facebook page.It is ongoing process, you need to engage your audience.
Do comment if anything i have left.
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