7 Must-DOs to Optimize Facebook Fan Page | Facebook & SEO

There is hardly any real evidence that supports and says that Facebook activity has something to yes, it has to do with Google Ranking. But still a lot has been said and Facebook pages are optimized for SEO. You never know when Google changes its algorithm.

Ways to optimize your Facebook Fan page:

1.     Choose the best name for your Facebook fan page- Choose that represent real businesses, brands, personalities, etc.

Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.

2.     Use custom fan page vanity URL (Facebook calls it username for fanpage) - When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. (Usernames can be selected at www.facebook.com/username.)

Quick Tip: choose a username that authentically represents your business or brand.

3.     Keywords Usage-Use keywords in strategic locations on your fan page. The most important pieces to pay attention to are the About section, Mission, and Company Description. These sections are actually pulled from your fan page as SEO elements. Here is an example of how a search engine would index your page:

SEO Title = your fan page name

Meta Description = Fan page name + the about section of your page

H1 = your fan page name

4.     Local Search Optimization of Fanpage- Include your Address, City, State, and Zip and phone number too. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information. 140 character description of the fanpage get displayed in the search engine’s snippet. Google places higher importance on pages with specific information like your business's phone number and address.

5.     Backlink your other channels with Fanpage link.

6.     Optimize your post updates: Remember that the first 18 characters of a Facebook post serve as the Meta description.

7.     Facebook Notes:  It the ability to create multiple "pages" underneath the main fan page. The SEO elements pulled in from Facebook Notes are:

SEO Title = the title of your note

             Meta data = your fan page name wrote a note titled, your note's title

8 Facebook Marketing Ideas that can Trigger your Presence on Social Media

Facebook Pages have become a essential part of any social media plan and for startups they need to devise a strategy to take a plunge.

Category	Strategy
Target Market
Positioning Statement
Offering to Sellers / Customers
Price Strategy for Sellers
Distribution
What’s most important to my ideal customer when they are buying what I’m selling
Facebook Page Promotion Strategy	Link to articles | Blog Post, Videos or other resources
	Contest
	Fans
	Events
	QR Codes
	Image | Image with Text Sharing
	Questions
	Create Facebook Store & Link to Facebook Page

Link to articles | Blog Post, Videos or other resources:

ü  Give away a checklist

ü  Share your DIY for a product 

ü  Ask Fan to share DIY product

ü  Sponsor for a charity contest

ü  Link blog posts & other resources

ü  Ask fans to write Blog Post for you

Contest: Facebook Contest Ideas that could be run on Timeline

1      Like  | Comment to WIN

o   Example: What do you like the most in our Products?

o   Wanna Win? Like this post to win a pair of earrings

o   Comment on the picture to WIN a Product of Your Choice

o   We are running a contest this Independence Day. Enter the contest by leaving a post about your favorite leader | how much patriotism is in you and like the post so that we can collect your entry. What you love the most: product 1, product 2 or product3?

Three randomly drawn winners would get a gift of their choice. So get ready and post | Like asap

2      Caption Contest

Example: Leave your caption for the photo. The Most original captions win BIZ Coupons.

          Fill in the Blank Contest

Example: Use a photo and caption it with an incomplete sentence.

         Photo Contest: There are two ways in which these could be run

·         Ask fans to submit pictures in the comment & winner is selected based on the theme or number of likes

·         Ask fans to post picture on your timeline and winner would the one with maximum likes

       Crowd sourcing Contest

ü  Example: Ask Fans to design your timeline photo

o   Ask fans to help you decide on creating your calendar cover photo

o   Ask fans to write (based on your theme) tag lines that you would be using at different places.

Fans

ü  Example: Ask fans to share content, pictures, their biggest challenge etc

ü  Reward fans who tag our biz

ü  Offer coupons for fans only

ü  Start a monthly contest

Events:

ü  Example: Debut of a Product Launch 

ü  Guest Post on Other Pages

ü  Stream a Press Release

ü  Throw online party for customers | sellers where they can share pictures, talks

QR Codes:

ü  Link to Product line page

ü  Link to website url

ü  Show product Options

ü  Display Custom Landing Tab

ü  Virtual Tour

ü  Used on Packages

Image | Image with text Sharing

Question & Answer

Facebook Store Integration

Facebook Ads

These are few basic things that you can do with your Facebook page.It is ongoing process, you need to engage your audience.

Do comment if anything i have left.

Hangout on Air- Checklist

Two or Three Posts back , you must have read about Hangout on Air- Google+.Lets take a look at the checklist for the Hangout actually that need to be ponder upon:

Things to be carried out before you actually start a Hangout out their on Google+

1) Create an Event- A SEO Friendly one( Take care of Meta Tags here)
2) Graphics:
      * Custom Header
      * Pin- able image
3) Share the Event to your all Social Media Contacts- Linkedin, Twitter,Facebook, Instagram, Vimeo Pinterest, Blog and others which you are on. Number should be huge in this case.
4) Circle the invitee list to 1000+  your influencers on Google+  or Other Networks
5) Email invitation to your lists
6) Call of action on your Brand page of the event
7)Pin invitation on Top of the Communities for Hangout
8)Wait for Response

As Hangout is on AIR

1) Provide introduction of the Sponsor Ad opening the show
2) Call to Action for the Brand
3) Provide Outer of the Sponsor Ad Closing the Show

Post Hangout Affair

1) Share the Hangout to your all Social Media Contacts- Linkedin, Twitter,Facebook, Instagram, Vimeo Pinterest, Blog and others which you are on. Number should be huge in this case.
2) Send it to the Circle of the invitee list to 1000+  your influencers on Google+  or Other Networks
3)Email the Hangout to your list as weekly subscription
4) Blog the post with link to Sponsor Ad and Call to Action
5) Let the report reach every one who attended the hangout