Personalization
1.
People who follow you on Google+ are more likely to see it.
2.
People who follow anyone who +1's the content are more likely to see it.
If
you can build a strong audience of your own, or if major influencers in your
market space +1 or share the content, this can get you a lot of exposure to
your target market.
Non-Personalization:
Links passes as such in posts do affect the PR of the website.
Page
Authority: 
raise your visibility by getting more people to engage with you, share your posts,
or link directly to
your profile, the more valuable your profile links become.
Use
Google Authorship
·
Each post has its own URL.
·
The first 45-50 characters of the
post appear in the title tag.
·
Just like a blog post, entries can be long
and complex in order to explore a subject deeply. Various correlation studies
have show a strong relationship between longer pages and higher rankings.
·
If a post is reshared, it can accumulate
internal links from the Google+ platform, all with relevant anchor text.
Note: Google might revoke author images from search soon
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