LinkedIn & SEO - SEO techniques for LinkedIn

LinkedIn is a perfect example of search and social colliding. To increase audience engagement on LinkedIn and boost SEO while spending less time doing it, consider these three tactics.

Similar as with SEO for Google, LinkedIn search rankings are predicated on:

• Authentic and high quality content:- Share quality content frequently
• Keywords
• Authority (engagement from audience):- you can target based on company size, job function, industry, seniority and geography.

Ø  Fill out your profile completely

Ø  Include relevant search keywords in profile areas: As you're completing your profile, include the keywords for which you'd like your name to appear in LinkedIn's internal search results.

Ø  Keywords you target in your LinkedIn profile shouldn't be the same long-tail search engine optimization phrases you target on your website. Instead, the keywords in your profile should be those that a potential client or employer would probably enter into the LinkedIn search bar.

Ø  Expand the size of your network

Ø  Participate in LinkedIn Groups

Ø  DoFollow URLs:-LinkedIn is one of the few social networking sites that actually allow you to include what are called DoFollow links as part of your profile. A DoFollow link is one that passes some search engine love (as in authority and link value) from the LinkedIn site to whatever sites you choose. As a matter of fact, you get to use three DoFollow links that can point to your company site, your blog or even your Twitter account.

Ø  Customize your URL with your name.  My LinkedIn profile URL is http://www.linkedin.com/in/aprajita - and you can have one just like it with your name in the URL making it more likely for your profile to rank for searches for your name because the search engines do look at keywords in the URL. 

Ø  Company Profile Page: LinkedIn gives you the option to add up to three hyper-linked banner images to each of your company profile pages. You can create targeted campaigns and measure the ROI from your company page.

Ø  Groups

Ø  Company Pages

Ø  Personal Feeds

Ø  Linking your company’s website to an employee’s LinkedIn profile improves the page rank of those sites and helps in increasing the search engine rankings.

Ø  Answer questions on LinkedIn answer

Ø  Keyword-Optimize Your Job Titles: - Instead of “Blog Manager,” bait search engines by clarifying “Inbound Marketing Strategy Blog Manager.”

Any more tips to share?Do remind us.