Mobile app marketing process starts with analysis
of your app and other apps of similar kind. After a thorough study of your app
and similar apps, nail down the Unique Selling Point (USP) of your app. On
deciding your selling point, frame promotional strategies based on your USP.
Below is a brief of any app promotional process.
Breaking through the clutter
With the mobile app industry growing in leaps and bounds,
every other app store – be it Apple's App Store or BlackBerry's App World or
the Android stores – are cluttered with thousands of apps. Breaking through the
clutter is the first thing that any app needs to do to reach out to consumers.
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Pre-launch campaign to create expectation about
app
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Strategically-timed launch to grab attention of
maximum users
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Post-launch viral campaigns via mobile, web,
videos, podcasts etc
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In-app campaign via app store's other popular
apps
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Exciting updates to make existing users revisit
your app
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Paid promotion and review generation to drive
downloads
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Suggestions for new upgrades based on user
feedback
Activities:
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Monitoring Social Mentions
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Blog & Article Writing
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Social Updates
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Buzz Marketing
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PR Outreach
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Review Site Submission
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Press Release
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Keyword Research
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App Description Optimization
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Guaranteed Reviews
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Social Media Boost
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Application Analysis
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Competitive Research
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Custom Reporting
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Review Site Submission
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Youtube Review Submission
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PR Outreach
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Monitoring Social Mentions
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Guaranteed Reviews
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Social Design Pack
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Link Bait Creative
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Additional Reporting
Pre- Launch:
Market Research
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Pre-Launch to Tech Influencers
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Keyword Research
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App Description Writing
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App Monetization Strategy
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Implementing SDKs and Analytics
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Social Media Sites Setup
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Pre-Launch Press Release
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FREE Custom Campaign Reporting
Launch:
Announcement to Influencers
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Outreach to PR Database of 1.4 Million
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Social Media Updates & Monitoring
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Creative Social Media Campaigns
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In-app & Mobile Ad Management
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App Store Optimization
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Launch Press Release
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Launch Mobile Ad Campaign
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FREE Custom Campaign Reporting
Post- Launch:
Campaign Optimization
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Description Optimization
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Reputation Management
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Cont. PR Outreach
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Social Media Fan Acquisition
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New Features Request & Development
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Outreach to 300+ Reviewers
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Creative PR Material Release
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FREE Custom Campaign Reporting
App Audit
Initiate the process by analyzing the uniqueness of the app to understand its working and determine what sets the app apart from its competitor. Let the marketing team measures your app in terms of innovation, usability, popularity/position in the app store, online visibility etc. Then, Gauge the scope and design a strategy on how to proceed further.
Launch Strategy Consultation
There are a lots of factors to keep in mind when you submit
your app to the store if you want to make your app a successful one. Marketing experts will help you with App store submission, App pricing and
indulge in promotions of all kinds to make the app visible and popular during
the launch. Distributing press releases to highly targeted media outlets and
contacts will be carried on launch of the app. The message about the app and
its availability in the market explaining its features, uniqueness etc will be
sent out to major online PR distribution sites.
App Store Submission
Prospective customers often browse within the top apps
listed in the app store via iTunes on their computer or via App Store. The main
goal to make your app visible to people searching within the App Store. We will
make sure that the app is optimized for the App store search.
Building Buzz around your App
Ensure that news about your app is sent to
media sites and critics to generate significant buzz. We will use our expertise
in mobile app marketing to get increased awareness through marketing on
multiple channels at once to increase brand impressions. Spread word about
the app via the social media, popular technology sites, review sites, forums,
blogs etc. to improve the online visibility of your app. Viral video promotions
about the app also form part of this stage of marketing.
Revenue boost strategies
Let marketing team goes one step beyond the usual
promotions to suggest revenue/download boost strategies for your app. This may
involve running a contest, promo codes give away, promotion through free offers
etc. All these will be appropriate and relevant to the app, its theme and the
target customers it addresses.
Basic approach to Android apps marketing:
- App Analysis Report
With thousands of apps developed every month and many new
app stores coming to light, developers fight hard to attract customers. Gauge your app for usability and uniqueness and begin surveying its prospects
in the Android Market. Create an analysis report that would give you a clear idea about
the pricing of your app, the suitable strategies for launch and execution of
the market plan. It proposes you the road map to move forward.
- App Optimization & Android App Stores Submission
Let experts guide you through the submission process
and prepare a launch pad for marketing. As a customer, you can also avail our guidance in naming, app
description, app screenshot, images, videos etc. Through all these, you can
find your target users easily. Make it sure that the app is also
available for download in all the major Android app stores including the
Android Market to increase the number of downloads and visibility through other
channels.
- App Launch Strategy
There are some important factors you have to consider
while launching your app and one of the most critical of these is pricing.
Hundreds of apps are launched daily across multiple Android app stores. Get started with Pre-launch strategies that include word of mouth promotion, advertisement campaigns
etc. Press Releases and YouTube promotional videos are some other useful
techniques we implement. I, also suggest the right timing for the launch.
- Delivering Your App Message:
Engage your potential app customers through social
media like Facebook, Twitter, Blogs etc. in order to make it popular.Time
your marketing activities according to the app buying cycles and help you hit
the grandslam. Publish and distribute press releases for every update
through effective outlets.
- Boost Your App Earning:
I won't stop with these few steps, but you keep on
exploring effective techniques to increase your revenue from the app. This may
include free offers, promo code offers, running contests etc. We make sure that
these strategies hit the target by making it relevant to the theme of the app
and its target users.
In the Android stores, you could find big corporates fighting with small developers to attract customers. So it is essential to have
an expert marketer on your side to make your Android marketing campaign a
successful one. Dot Com Infoway has the industry knowledge and market expertise
to make any app popular. With Dot Com Infoway, it is guaranteed satisfaction
for clients as we make sure that they get good returns from their app.
Market
or Die
The very first thing you should do is sit down and work on
a marketing plan. You don’t have to have an MBA to create this document. There
are tons of free online marketing plan samples that can show you how to do
this. Basically just write out your initial ideas and strategies that you plan
to implement to drive clients to your Android App. It doesn’t matter how great
your app is, if no one can find it then no one will buy it! This process
typically involves researching what competitors are doing and developing
methods that will help set you apart.
Stand out from the crowd: Have a bold icon.
Engage your customer with a catchy name and snazzy tagline. Put the time and
effort into your product description. Use relevant keywords that will make your
app easy to find. Google has also released some new badges for developers that
they can display to promote their apps. There are two badges, both available in
two sizes: large: 60 x 172 and Small: 45 x 129.
Consider price: According to researcher Mobclix
(www.mobclix.com), the average price of
an app on the Android Market is $4.10 compared to $3.37 on the iTunes App
Store.
Proper Keyword Use: This is a major factor
in the Android market. Unlike the Apple store, search is the primary means of
organic discovery for apps on Google Play.
KEYWORDS
- Use a Keyword in the App Title. A keyword in your app title is the most important element that impacts search rank. The right keyword in your title can affect rank position 80 to 100 spots.
- Use Keywords in the App Description and Promo Text. Within the app description, frequency of keywords increases search rank. Try to use a keyword up to five times. This can impact rank position 10 to 20 spots.
- Also, include the app name in the body of the app description. Unlike iOS, the body description is searched under Google Play.
Linking
& Loading
Google Play provides several link formats that let you
bring users to your products in the way you want, from Android apps, web pages,
ads, reviews, articles, social media posts, and more.
The link formats let you:
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Link to a specific app’s product details page
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Link to a list of all of your apps
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Link to a search result of your choice
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Link to a collection on Google Play
If you are linking from an Android app, you can also
control whether the link launches the Play Store application or the browser,
which takes the user to the Google Play web site.
After you publish your app, you can bring Android users to
your app’s product details page by providing links in your social network
posts, ad campaigns, app reviews and articles, your web site, and more. You can
use the resources in this section to create deep links for your online
placements. Google Play badges are an especially great way let Android users
know that your app is available, and link them directly to your download page.
Using the badge generator, they’re also really easy to make.
Make sure that your app ad loads quickly. Before going on
to promote your app, make sure that your load time is no more than 5 seconds.
Otherwise, there is a high likelihood that your audience will get bored of the
wait and hit the Back or Skip button. Remember, mobile app purchasers suffer from
extreme ADD. You should do everything you can to grab their attention.
The ultimate target for Android App marketing is to make your app appear in the top 5 Apps in any market list (ex: Top Free, Trending, Top New Free ...etc) and for this to happen you need your users to do the following
1- Install your app (many installs daily)
2- Review your app +rating
3- To +1 your app
4- Does not uninstall your app soon
All factors above are used by the market to decide whether to add/push up your app in a list and whether to show your app in the top search results or not
Saying so i have reached the conclusion that most important part of app marketing is the App itself, is it valuable for the user, will he/she keep it installed, does it have a good UI/Icon/Name is it related to a trending topic at the moment , do you think the user would show your app to a friend ?
Also note that "Games" when are well created are easier to market than other apps
