Tuesday, January 4, 2011

GuideLines For A Writing A Press Release

A press release is a written communication whose sole purpose is to report an event.Mostly, it is carried out by third party and is provided to the news media for the purpose of promotion.

Before you start writing a press release, you should know the following things:-

  1. What is the purpose of writing it?

  2. Who is the target audience?

  3. Does your news provide usefull information?

Few Points of Consideration

  1. Grammatically correct and unique content.

  2. Concise and Factual

  3. The Press Release is between 200- 250 words minimum.

Format of the Press Release

  1. Headline: One sentence

  2. Paragraph1: A summarized view of the press release

  3. Paragraph2,3 or 4: Details of the news. The final paragraph restating the key points of the release.

  4. Additional Information: Physical Location, Company/agency name, telephone, email address, website location, etc.

Note: The additional information can also be provided after the Headline.