Hangout on Air- Checklist

Two or Three Posts back , you must have read about Hangout on Air- Google+.Lets take a look at the checklist for the Hangout actually that need to be ponder upon:

Things to be carried out before you actually start a Hangout out their on Google+

1) Create an Event- A SEO Friendly one( Take care of Meta Tags here)
2) Graphics:
      * Custom Header
      * Pin- able image
3) Share the Event to your all Social Media Contacts- Linkedin, Twitter,Facebook, Instagram, Vimeo Pinterest, Blog and others which you are on. Number should be huge in this case.
4) Circle the invitee list to 1000+  your influencers on Google+  or Other Networks
5) Email invitation to your lists
6) Call of action on your Brand page of the event
7)Pin invitation on Top of the Communities for Hangout
8)Wait for Response

As Hangout is on AIR

1) Provide introduction of the Sponsor Ad opening the show
2) Call to Action for the Brand
3) Provide Outer of the Sponsor Ad Closing the Show

Post Hangout Affair

1) Share the Hangout to your all Social Media Contacts- Linkedin, Twitter,Facebook, Instagram, Vimeo Pinterest, Blog and others which you are on. Number should be huge in this case.
2) Send it to the Circle of the invitee list to 1000+  your influencers on Google+  or Other Networks
3)Email the Hangout to your list as weekly subscription
4) Blog the post with link to Sponsor Ad and Call to Action
5) Let the report reach every one who attended the hangout

how does star ratings appear on FB page?

To Add Facebook Star Ratings to your Facebook Page - you will need to have your Business Location activated.  This means, in the address section of the set-up of your page, your address must be selected and the "Enable Check-in's" box must be ticked.  You can access this by going to Edit Page, Page Info, Address.

Star Ratings are supposed to be decided by an average by the reviews left on the Facebook Page.

If you choose not to provide details of a physical address and do not tick the box to show the map, you won’t.  (You can check your settings by clicking on the Edit Page button at the top of your page’s admin panel and then selecting Edit Page Info.  Scroll down to the address field to see what you have specified.)

Google+ and SEO- Google+, Google Ranking & SEO

Personalization

1. People who follow you on Google+ are more likely to see it.

2. People who follow anyone who +1's the content are more likely to see it.

If you can build a strong audience of your own, or if major influencers in your market space +1 or share the content, this can get you a lot of exposure to your target market.

Non-Personalization: Links passes as such in posts do affect the PR of the website.

Page Authority:

raise your visibility by getting more people to engage with you, share your posts, or link directly to your profile, the more valuable your profile links become.

Use Google Authorship

·         Each post has its own URL.

·         The first 45-50 characters of the post appear in the title tag.

·         Just like a blog post, entries can be long and complex in order to explore a subject deeply. Various correlation studies have show a strong relationship between longer pages and higher rankings.

·         If a post is reshared, it can accumulate internal links from the Google+ platform, all with relevant anchor text.

Note: Google might revoke author images from search soon

Hangout on Air

Step 1: Use Business Page for Hangout

Step 2: Create a new Circle specific to the people you want to engage with on your Hangout and then start searching for these people. Search for communities.

Step 3: Create an event on Google plus Event Page,Event Title, catchy banner

Now you want to invite the Circle you’ve spent all that time building out. This invite will be sent to all those in the Circle, so again the more time you can spend building out the Circle, the larger the potential audience for your Hangout.

By inviting people in this way, those that accept the invite will be sent an email reminder shortly before the Hangout is due to air with a link taking them to your YouTube channel where the Hangout will be streaming live.

Finally, under event options, you need to make sure that you’re marking the event as ‘on air’ – this is found under ‘advanced’.

You can also select ‘show more options’, which allows you to add your own website URL (this will become important and apparent later).

Make Sure you enter the Hangout at least 15 to 30 minutes before it’s due to start.

Find ‘Hangouts’ under the ‘Home’ drop down box on the left hand side, from here click ‘Start a Hangout on Air’.

Give your Hangout the same name as you did the Event to ensure continuity and avoid confusion.

As a general rule of thumb, I’ll open up the Hangout 30 minutes prior to the event actually starting. This gives me time to complete the following steps:

1. Grab your Video URL to embed on your Website/Blog

First things first, make sure you grab the YouTube URL of your Hangout so you can embed this within the dedicated page of your blog/website or wherever you are driving your viewers to watch the Hangout. The URL can be found at the bottom of your Hangout screen.

2. Ensure your camera, sound and lighting are all working correctly.

You can check all of this at your end, but it doesn’t hurt to invite a colleague or friend onto the Hangout at this point to do some last minute video/sound quality checks for the people on the other side of the Hangout.

Use headphones and encourage all your guests to do this same. This will improve the sound quality massively for those watching the broadcast.

Shut down all other applications that may interference and call degradation (Skype, Spotify, etc.).

3. Ensure that the apps you want to use on the Hangout are active.

There’s a whole host of apps that you can use to enhance your Google Hangout on Air experience, too many to discuss in this blog, however the two that I feel are essential requirements for your Hangout are the Hangout toolbox and the Q&A app.

The Hangout Toolbox allows you to use the lower third of the screen to promote your business and the hangout topic, in much the same way you’d see on a news channel. This is a great feature and adds professionalism to your Hangout. You can create your own custom overlay, this needs to be a 640×360 transparent .png file which can uploaded via the hangout toolbox.

The Q&A app allows those people watching from your Google+ home page or YouTube channel to type a question to you and your guests. This is a great way to interact with your viewers, people like nothing more than a ‘shout out’ during a live broadcast and this helps to encourage engagement.

Ensure you play around with these apps on your test Hangouts to get a good understanding of how they work and function.

Just a Thoughts

Remember the times when we were little and wanted to play house and cook dinner? Well, I don't want to play cuz it's not fun anymore!

"A good-bye is only painful if you know you'll never say hello again."

Cleaning out the past, packing up the present, and preparing for a MUCH better future!

A nice thought to keep: "You may not be perfect in many things... But many things cannot be perfect without you."

I like pictures because they never change... they even bring back the memories of people who have changed

i chose to keep quiet...to lie low...to cut the communication...because it is only by then i can see who truly cares!

There was a time I used to think I meant something to you... but now i realize, I never actually existed for u..

I never believed that things happen for a reason, but when I look back at everything we've been through, I'm thankful that things do happen for a reason.

Someone wise once told me, when the pain of holding on is worse than the pain of letting go, it is time to let go.

Day is over, night has come.

Today is gone, what's done is done.

Embrace your dreams, through the night,

Tomorrow comes with a whole new light

..wouldn't it be cool if we could block people in real life, just like on Facebook?..one click and poof, you're gone!

Much as we like, and how hard you fight, there are people you can not get away from your heart :((

New Adwords Social Extension Displays Google +1's In PPC Ads

Hey there Mozzers! Today I'm going to talk about how to link your new Google+ Business Page to your Google AdWords account so you can start utilizing the new social extension feature.

As we all know, Google+ has been hard at work lately trying to increase their user base and trying to close the gap between them and Facebook. Over the past few weeks they have moved one step closer by rolling out their Google+ business pages - basically the equivalent to Facebook business profiles.

Now, before I go any further, I want to state a quick disclaimer; social extensions are brand new within AdWords and the folks over at Google are still ironing out the kinks. There are still many questions around how they will evolve over the next several months, but for now I will do my best to explain what social extensions are, how to set them up, and what they can do for your PPC performance.

What Are AdWords Social Extensions?

Social extensions within AdWords are Google's way of annotating your Google+ follower count to your PPC ads. Here's what it looks like in action:

Pretty cool, eh?

Now there's 2 types of Social Extensions that Google rolled out with, Personal and Basic. The example above is a Personal social extension. It shows you how many people within your Circles who have +1'd either the landing page or the Google+ Business Page. When the Basic social extension is shown, it will show you how many people across the web have +1'd the landing page or the Google+ Business Page. For example, if Roger Mozbot does a search on robot wheels he might see an ad that has the Basic social extension, "300 people have +1'd this". That means that 300 people across the web have either +1'd the landing page or the Google+ Business Page.

How Do You Set Up Social Extensions?

1. Setup your Google+ Business Page

The first thing you need to do is setup your Google+ Business Page, if you haven't done so already. Our Chief Community Wrangler, Jen Lopez, set ours up and told me it was quick and painless. But, if you need some help on how to set up your business page, check out this article by Search Engine Land.

2. Verify your site

In order for Google to verify that you are the owner of the Business Page, you need to do two things.

• In the "about" section of your Google+ Business Page, add a link pointing to your website.
• Create a link from your site to your Google+ Business Page by adding the Google+ badge to your website. You can do this easily by adding a snippet of code to your website and formatting the Google+ badge.

3. Activate social extensions in your AdWords account

After completing the first two steps, go in to your Google AdWords account and click on the "ad extensions" button, then make sure you are viewing "social extensions" and click "new extension".

Now you'll have to paste your Google+ Business Page URL in to the box:

After saving the new social extension, it may take a few days for Google to approve it. It will say "pending review" until it has been approved and then the status will change to "eligible". Now your ads should start showing social extensions. W00t!

What Are The Benefits Of Setting Up Social Extensions?

So now that you have everything set up properly, you're probably wondering what type of impact the social extensions will have on your ad performance. I can tell you that I have seen a nice bump in CTR on all of my ads that have been shown with the social extensions. The data is pretty preliminary since Google is only showing social extensions on a limited basis, but so far, the results look very good.

After setting up everything correctly in your AdWords account, if you want to see how the social extensions are performing, follow these simple steps:

• Click in to one of your campaigns that has enabled social extensions
• Click on the "ads" tab
• Click on the "segment" drop down and select "+1 Annotations"

In the above screenshot you can see that while we only had a handful of impressions showing with the basic social extension, it has a much higher CTR then our standard ad. I reviewed some other ads within our campaign and am seeing a significant bump in CTR on all ads that were shown with either the personal or basic social extensions!

We know that these social extensions are still in their infant stages at Google, and I'm sure Google will be making some tweaks to them as they gather more data. But for now, there are several unique advantages you will have by turning on social extensions in your AdWords account.

• Most advertisers still aren't utilizing social extensions so you can roll out with them before your competitors do
• It only takes a few minutes to set up, it is free, and it will instantly give your ads more credibility and trust by having the social annotations appear within them
• While the results are still very preliminary, it appears that ads with social annotations are generating higher CTRs
• Increase the number of +1's you have on your Business Page since users who +1 your ad will count as a +1 to your Business Page

Source:http://www.seomoz.org