SOCIAL MEDIA FOR RESUME OPTIMIZATION AND EMPLOYEE SEARCH

Social media or social networking sites no more serve only as a tool for connecting with friends and relatives, but also a tool used by many recruiters to get the best talent for their organization. We all are familiar with LinkedIn, a social networking site, which allows one to connect people with different professionals in their field and industry. However, it is not only LinkedIn that is used for professional linking now, but sites like Facebook, Twitter, Google+ and You Tube have helped people land up into their dream jobs.

Today digital resumes are in huge demand. The concept of a resume website, a personal website that helps an individual to present his/her resume to the employer by sending a link of his/her resume website is very much popular. Using social networking sites one can promote his/her resume website, and thus reach the right person. Today job applications is seeing a paradigm shift from mere word documents to more creative, audio- visual resumes, resume website, and info-graphic resumes.

Not convinced yet, the facts will speak it all -

Companies using social networking sites:

1. LinkedIn is the most widely used medium for recruitment – approximately 80% of the companies
2. Approximately 45% of the companies use Twitter for recruitmentpurposes
3. Facebook is used by at least 50% of the companies.
4. As per a survey, almost 56% HR professionals make use of social networking sites to pool talent for their organizations
5. As per a survey, almost 65% companies have hired employees via Social networking sites
6. Approximately 79% of the recruiters verify a candidate based on his/her information presented on social networking sites

These facts and figures make it clear that social media is a viable option for hiring, used by many organizations. This popularity of mixing social and digital media withrecruitment has led to the development of some software that help employers is simplifying their search process further.

RezScore is one such web application. Gerrit Hall the CEO & founder of RezScore came up with this web application. This application helps in grading and analyzing of resumes instantly. However, some still prefer to stick to the age-old method of resumes in word documents. You can still combine social media with it for better results. The four tips given below will help you optimize your resume with social media –

1. Give a link to social networking site:

A link of your LinkedIn profile or any other social media profile, provides transparency and thus makes you look more authentic. Around 10.9% of resumes provide one such link in their resumes.

2. Cross-Check the information:

The information on your social media site and your resume should not contradict. Keep everything updated.

3. Do not make your social media information look like your resume:

Do not copy information from your resume and paste it on your social media site. The link to this site is sent so that the employer gets additional information about you and gets to know you more, which your resume does not allow you to do. Thus, make your online information more authentic and interesting.

4. Search Engine Optimization using Keywords:

Specific keywords related to your field and job profile will help you boost your resume in the resume search by the employers. This will help your resume, clear the search filter of Google and Applicant Tracking Systems used by many employers these days.

Start optimizing your resume, right away and move a step ahead towards your dream career.

Source:http://pr-usa.net